How to Use Instagram Stories for Marketing (And Why You Should)

Traditional social media encourages us to put our best selves out there, because what we publish stays out there. But now there’s a new breed of content on the scene with a 24-hour life span that encourages sharing in a more authentic way.

These disappearing photos and videos popularized by Snapchat, and now available via Instagram Stories, might be here today and gone tomorrow, but they’ll likely find a long-term place in your business’ marketing mix.

Read the source article at Ecommerce Software

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