Showroomers and Webroomers: How To Reach Today’s Shoppers

With the onslaught of the digital revolution, the nature of the retail industry has shifted. The days of simply walking into a store and making a purchase are seldom. Today’s shoppers, showroomers and webroomers, want higher transparency and more consumer options, making competition fiercer than ever. As a result, it is up to every retailer to adjust their business practices and utilize more up-to-date and effective marketing strategies.

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