5 Things Indie Retailers Can Learn from Their Big Box Competitors

A few years ago, few people would have predicted that in 2017, customers would again see the value of shopping with independent businesses. Yet that’s exactly what’s happening. Since Generation Z prefers shopping with brands which seem authentic and Millennials love a brand which improves their community, there has never been a better environment for independent retailers to compete with big box stores. Numerous recent studies conclude that customers prefer to shop with indie retailers.

Read the source article at Brightpearl Blog

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