A few years ago, few people would have predicted that in 2017, customers would again see the value of shopping with independent businesses. Yet that’s exactly what’s happening. Since Generation Z prefers shopping with brands which seem authentic and Millennials love a brand which improves their community, there has never been a better environment for independent retailers to compete with big box stores. Numerous recent studies conclude that customers prefer to shop with indie retailers.
Published by Retail Network Security Solutions
Retail Network Security Solutions is passionate about computer network security consulting to help small and medium retailers create and maintain a secure and compliant network that will protect their business from unwanted intruders. View all posts by Retail Network Security Solutions