Are retailers shortchanging the digital transformation? – RetailWire

While 90 percent of commerce may still be offline, 95 percent of the growth in retail is expected to come from digital (e-commerce + digitally influenced). And with asymmetric competition — whether big (Amazon, Walmart, etc.) or niche (Harry’s, Casper, Everlane, etc.) — benefiting from the law of accelerating returns, pursuing linear, incremental progress instead of step function change will get you killed in the long run.

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