Top 3 Disruptive Marketing Trends For 2018

1) Move from cause to brand purpose and place it at the heart of business strategy. CSR and cause marketing drove marketers of the past to think about corporate responsibility and giving back as key marketing activities and acts of corporate citizenship. Today these two ideas have migrated to the notion of brand purpose. This is where an organization identifies an aspirational mission, tied to its day to day offerings.

Read the source article at Brandthropologie

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