The Business Benefits of Telling Stories That Aren’t About You

Telling your origin story is one way to set your business apart from your competitors.

But the stories happening around your business—about the people who help make your company a success—can also be used to engage new and existing customers alike.

“I send this [mood board] to photographers/moms when they are shooting our bloomers. This gives them actual living examples of different compositions they could shoot and shows how the logo needs to be the focus in every picture.”
Read the source article at Ecommerce Software

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