The Science of Decision-Making: How Your Customers Decide What to Buy

When I was little, my grandma and I would go to the grocery store, browsing up and down every aisle for deals. We’d barely be in the door long enough to plop all of our bags down on the counter before my grandpa would say, “Helen, what is all this?!”

My grandma loves to buy things on sale. If she were a cartoon character, her catchphrase would be, “Oh, Larry, one of the girls will need it.” My mom and aunts couldn’t leave my grandparents’ house without a trunk full of household supplies.

Read the source article at Ecommerce Software

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